EMPOWERING UC PATIENTS TO TAKE AN ACTIVE ROLE IN THEIR TREATMENT JOURNEY
What was the ask?
Pfizer observed a substantial communication gap between patients and their doctors. We were tasked with creating a digital tool to bridge this gap and enhance the quality of conversations between UC patients and gastroenterologists.
MY ROLE
Lead UX Architect:
Information Architecture &
Wireframes / Prototype
Team Members
UX Architect
UI Designers
Content Strategist
Brand Strategist
Web Developer
Timeline
12 weeks
STAGE 1: DISCOVERY
PATIENT INTERVIEWS
Key Takeaways:
They often don’t what questions they should be asking and concerns they should be raising
They feel like their concerns are brushed off by their GI (gastroenterologist
They see their GIs as just a “medicine expert”, not someone who treats their holistic health
“My doctor seems to be a treat the symptoms as you go, kind of guy and then figure it out later. At this point, I don’t know if I agree with that 100%. ”
HEALTHCARE PROFESSIONAL INTERVIEWS
Key Findings:
They do not have the time required to sit and listen to patients talk through all their concerns
They feel most patients have a problem with adherence and are therefore less sympathetic to them
They believe patients see them as their “hero” in their journey of their battle against UC
“They speak highly of you, and you earn your respect for your patient. They appreciate the impact that you’re having on their quality of life which is really great to see.”
CLIENT WORKSHOP
We held client workshop to pinpoint where this tool would be most beneficial in the UC journey. Our goal was to gather insights into the key tasks and challenges faced by both patients and healthcare professionals, identify major pain points, and define the long-term objectives for building this digital experience.
STAGE 2: DEFINITION
STAGE 3: DESIGN
INTERACTIVE WIREFRAME
Using the sketches as a foundation, we built an interactive wireframe prototype with a focus around motivating users to engage with the app on a daily basis through giving users the ability to understand their health from a wholistic point of view. As a result, the two major focuses during this stage were showcasing symptom tracker trends and gamifying the tracking experience.
The full prototype can be viewed below!
